Design is play. Play is engaging in childlike activity. I agree with this 100%! I love design and I think it is the most playful, fun thing I have spent my time on. I decided to take summer courses in interior design at my local community college, and they were the most amazing classes I have ever been a part of.
We were encouraged to think outside of the box, PLAY! Of course we learned some design principles to keep in mind, balance, color scheme, proportions, contrast, focal point, harmony, and rythym… but it was up to us how we used those principles. It was definitely like being a kid again, I appreciated the release of some creative energy compared to business classes I had been taking. My professor was encouraging no matter how outrageous some of our ideas were. She helped us figure out how we can remain playful in the work we do.
It is important to challenge the norm and use those basic principles to create really cool and sometimes crazy designs, just like Paula Scher challenged the constant use of Helvetica and did her own thing.
David Carson talks about our emotional connection to design and I think this closely relates to the things I learned in my interior design classes. While interior design is much different from graphic design, it is still a form of design that we create to make someone feel a certain way.
When a client needs a space they can plop down and relax and read a book, we create soft, cozy nooks with accessible lighting. It needs to be a secluded, quiet place that invites you in to cuddle up and explore a different world.
On the contrast, when another client may need a space where they can entertain and throw parties for their friends, we create open spaces with different seatings options for different situations. There’s close seating for intimated conversations, group seating around a table or counter bar for eating and drinking. This space needs lots of lighting with dimmers and media options for tv and music, it influences conversation and engagement.
When a client walks into these spaces it should make them feel a certain way if the designer has done their job correctly and listened to their needs, the same goes with graphic design. David Carson video was hilarious and I especially liked the assignment on making new signage for restaurant doors.. LOL
I chose to use my pictures from events I have done with the company I work for, most are from weddings but some are from a huge wedding show we just did where tons of businesses in the industry show off their best to future brides.
All of these photos are from weddings done by the company I work for Waterford Event Rentals. Design is an important element in pulling off the perfect event. This first picture is a great example of repetition, it is uniform and eye catching! The second picture is contrast, the navy and white are contrasting colors and adds a pop to the tables. The third picture is alignment, perfect placement of plates, napkins and name cards make this table look sharp and intentional. The fourth picture is proximity, while this table seems to be tightly packed with plates, cups and utensils, the higher centerpiece helps to draw the eye to the center of the table. The last picture is a great example of color, the bright colors are enticing and make people want to approach it and grab a bite to eat! #ds106 #designblitz #theend106